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African Enterprise Network has improved its online presence through visually appealing social media marketing and photography. We propose to further leverage the improvement in African Enterprise Network’s online presence by updating, improving and bringing its website to the same standard of visual appeal as its other marketing efforts.
The purpose of this project is to address the following objectives:
Moving the website to a more user-friendly platform
Improving the visual appeal of the website
SCOPE OF WORK
1) Updating information
African Enterprise Network’s website was last updated in 2017, we would like to have the website reflect the growth and change that AEN has experienced over the last four years on the website. This includes adding new clients, changes in service offerings and overall growth of the company.
The current website appears to be hosted on a WordPress platform, we propose to move it to a WIX platform which holds the following benefits:
Improved UX (User Experience) and UI (User Interface) to make the website more user friendly.
Improved Search Engine Optimisation, which will help your website rank higher on Google and other search engines
Quicker loading time.
Better design flexibility to more accurately reflect the look and feel of your brand.
Flexible design features allow your content to fit easily, making sure your images will never be stretched or distorted.
2) Moving the website to a more user-friendly platform
AEN’s current website has a few aspects that can be improved. Some of these include:
Stretched and low quality images will be replaced with correctly sized, high-resolution graphics and photos.
The new design will better reflect AEN’s clean, professional look.
The website’s design will be less box-like, reflecting the rounded edges and correct brand identity.
The website will be custom-designed to best present AEN’s information, giving it a unique look, stepping away from the template-based design of the old website.
Information will be presented in a more space-conscious way, reducing scrolling time and allowing the viewer to quickly and easily find what they are looking for.
3) Improving the visual appeal of the website
CONCLUSION AND THANKS
Thank you for considering our proposal, we'd be happy to answer any questions you may have.
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