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  • Lisa Wentley

Top 4 Digital Marketing Trends To Look Out For In 2019

Updated: Jul 25, 2019

Let’s face it, marketing strategies from decades ago are not going to cut it when it comes to promoting a product or service today. Every business owner’s primary objective is to excel in their industry and build their brand. Passing out brochures and publishing advertisements in your local newspaper will only bring in minimal business in 2019.


You might be asking, how does one go about attracting customers to their establishment while staying within budget? The answer is simple, By getting on the technological bandwagon of course!

It’s hard to find people without their portable devices, it’s trendy but most importantly, it makes their lives easier, and who doesn’t enjoy that? Nobody, that’s who.

Business owners are able to use this to their advantage as the majority of the population spend ample amounts of time online and the best part is, 2019 has a variety of technological tools that will take over the marketing world and give one that push into success.

Check out the list below to find out more:



Video Marketing


Goodbye text, hello video! What was once black and white, has evolved into a colourful sensation that people can’t get enough of.

According to recent statistics, 5 billion videos are watched on YouTube per day, 100 million hours of video are watched on Facebook, videos in email can lead to a 200- 300% increase in click through rates, including a video on a landing page increases conversion rates by 80% and that’s only the tip of the iceberg.

Potential customers are more than likely to purchase a product or hire a service if seen in a video.

This marketing strategy has been used by high-end brands such as Red Bull, which has become the brand with the most subscribers on Youtube, close to 3 million subscribers, to be exact. Evian, a mineral water brand, only ranks as number ten amongst brands on YouTube but has made up for its ranking by posting a that went viral with 68 million total views and gained the top spot of most-watched YouTube videos by brands.

If you want your business to reach new heights, this is the way to go.



Chatbots


In 2019, if a task is time consuming, there’s a digital solution.

Chatbots are a hot new solution that are there to make everyone's lives easier. The best part about it: not only are they not limited to customer service, but they pose a great opportunity to marketers.

Marketing chatbots can now be used to manage the majority of the engagement between people and your website or social media platforms. Over 1.4 billion people are already interacting with chatbots and over 80% of businesses are using and planning to introduce automation systems by 2020.

For example, Uber has taken the world by storm by using chatbots to hire their services, get arrival estimates and even make payments.

Talk about going the distance!



Voice Search & Smart Speakers


Hey Siri, what time is Avengers: Endgame playing tonight? Alexa, what’s the most popular coffee currently?

This new piece of technology will have business owners and marketing teams rethinking their entire strategy.

Data shows that people have taken to this new form of researching, with already 20% of mobile queries on Google being voice searches, 25% of all Bing searches are voice searches and by the year 2020, 50% of all searches will be done by voice searchers

Brands have already started to include this form of marketing into their plan of action in order to provide content to their customers.

Domino’s Pizza has already set sail by using voice search technology as a way to increase their sales by letting customers place their orders through Alexa.

The future is improving and so will all businesses with smart speakers as it will create brand awareness. Purchasing of voice ad space through platforms such as Google Ads will soon be available.



Visual Search


A picture is worth more than a thousand words and searching for something has now become so much easier! With visual search, one can upload an image to conduct a search and get more accurate results.

Google Lens is a visual search engine created by Google that identifies landmarks and various things visually through a camera app. If you take a picture of a business car, you can save the address to a contact or phone number

Another visual search app called CamFind, enable the users to find what they’re looking for from various stores that are selling similar products and compare prices.

Marketers are now able to use this to their advantage in order to draw in customers and supply them with their ideal product.

Technology for marketing is immensely promising and is changing the marketing game for all businesses. These are merely a few strategies that are up and rising in the advertising sector that are expected to increase the number of clients you have, so what are you waiting for? Get “smart” today.



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