PUMA X ZION
COLLECTIVE
PROPOSAL
Introduction
ZION COLLECTIVE would like to propose a collaboration with PUMA in the form of a creative content run.
We would like to develop creative content in the form of photos, videos and animation that will showcase PUMA as the Young South African Creative's "drip" of choice.
The proposed collaboration will style PUMA clothing and/or footwear with authentically South African street style to
1) Provide PUMA with high quality, engaging image and video
2) Expand PUMA's reach and deepen brand loyalty through micro-influencer marketing on Instagram.
3) Build PUMA's social capital with young and emerging creatives.
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Objectives
The following objectives will be achieved over the course of this collaboration. (Hover over the boxes below for more)
Objective 1
The content we propose to develop will belong to PUMA for unrestricted use on any and all social, print or digital media platforms at any time.
Objective 2
All members of the ZION COLLECTIVE Creative team will share approved content according to approved schedules on their Instagram accounts.
Objective 3
PUMA will be portrayed as the Creative's choice of streetwear, by creatives involved in the content run, to the like-minded creatives who follow and support them on social platforms and in social and professional circles.
Scope and Deliverables
The proposed collaboration is divided into two sections, namely content creation and micro influencing.
Content Creation
ZION COLLECTIVE proposes to conceptualise and deliver the following content to PUMA.
45x Hi-Res, Edited Photos
4x Photo Manipulations
4x Photo Animations
1x 1min Highlight Reel
1x 30s Behind The Scenes Video
Micro Influencing
ZION COLLECTIVE proposes to develop a schedule in which each member of the creative team involved in the collaboration posts selected content from the shoot, three times. The following is a rough follower count of each of the creative team members involved in the collaboration:
Zion Collective: 1 010
Creative Director: 2 137
Stylist: 3 347
Photographer: 8 666
Videographer: 1 806
Animator: 498
Model 1 (Female): 2 424
Model 2 (Male): 2 244
Total: 22 924
Average Engagement Rate: 11.97%
Pricing
Planning & Concept
Planning, Admin, Logistics 2 000
Concept Development & Creative Direction 3000
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Section Total: 5000
Content
Photography 3 000
Lightroom Editing 1 000
Photo Manipulation 2 000
Photo Animation 3 000
Video 6 000
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Section Total: 15000
Micro Influencing
Posts (3x across 9x accounts) 10 000
Stories (2x across 9x accounts) 5 000
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Section Total: 15000
Non-media Personnel
Stylist, 2x Models, Makeup 5 000
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Section Total: 5000
Grand Total: 40 000
Thank you for considering our proposal, we'd be happy to answer any questions you may have and/or discuss how we can incorporate our ideas into existing campaigns and strategies if need be.
Feel free to get in touch via call, email or WhatsApp message buttons below.
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